Interaction design / A-B Testing / data analytics / travel

Desinging a gamification framework for Genius, the loyalty program of the world's largest travel company. 

Read about the project below

About is a travel fare aggregator website and travel metasearch engine for lodging reservations. It is owned and operated by and is the primary revenue source of United States-based Booking Holdings. is headquartered in Amsterdam.

The app has more than 29,094,365 listings in 143,172 destinations in 230 countries and territories worldwide. Each day more than 1,550,000 room nights are reserved on the website. The platform is available in 43 languages.

Team & Role

  • Timeline and duration: March 2018 - September 2018 (7 months)
  • I was part of the team which managed Genius,'s loyalty program where I helped create the engagment and gamification framework for Genius users on the mobile app.
  • I was required to work with researchers, and other teams from Shanghai, China and Tel Aviv, Israel to create an engaging, personal and rewarding experience for users.
  • Deliverables: A/B testing, system design, strategy, research, market analysis

The project done for is subject a non-disclosure agreement (NDA).

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