Booking.com operates 29 million listings across 143,000+ destinations. During my time on the Genius team, I designed a gamification framework for the loyalty program, exploring how game mechanics could drive deeper engagement across the travel ecosystem. This project is under NDA.
About Booking.com
Booking.com is the world's largest travel platform, headquartered in Amsterdam. The app has more than 29 million listings in 143,000+ destinations across 230 countries. Each day more than 1.55 million room nights are reserved. The platform is available in 43 languages.
I was part of the team managing Genius, Booking.com's loyalty program, where I helped create the engagement and gamification framework for Genius users on the mobile app. I worked with researchers and teams from Shanghai, China and Tel Aviv, Israel to create an engaging, personal, and rewarding experience.
This project is under NDA
The work done for Booking.com is subject to a non-disclosure agreement. In case you're interested, ask me for a quick walkthrough.